Headway

Headway approached me and requested a brand identity for themselves to highlight their significance as a pioneer in the local tech sector. They always embrace bravery, activity, boldness, and dependability as their core values. They strive to provide their clients with cutting-edge solutions, including artificial intelligence, digital products, software, and data systems.

I worked with them to develop a brand identity system that reflects their brand’s vision and mission. The strong logotype, which features forward-moving arrows, symbolizes the courage to take risks and explore new challenges. A professional appearance and trustworthy mood are introduced to the design systems and communication, which are created by the use of colors and photographic treatment. The design follows the brand's visual system and opens up the possibility to use icons, colors, and fonts to help them stand out in the market.